It was great being one of the finalists of the Lord Lieutenant of Hertfordshire's entrepreneurs challenge. We got the chance to exhibit and showcase our work supporting couples facing infertility at the Hertfordshire County show. We didn't win but we enjoyed engaging with visitors and bringing fertility awareness to break the stigma surrounding infertility. We met people who had experienced infertility or knew someone who was, proving that it is a condition more common than people think. We also met those born through IVF! Overall the interest was encouraging and we value the experience of pitching our cause.